Lapping the Competition

Allura™ Lap Siding from Huttig® The Builder’s Choice in Fiber Cement

When it comes to fiber cement siding, there’s no question that Allura™ Lap Siding from Huttig® outpaces the rest in style and quality. Combining the appearance of workability of wood with the durability of fiber cement technology, this premier product line offers easy installation and a long-lasting alternative to traditional exterior wall claddings or vinyl siding.

  • Endures and protects; built to stand up to the worst of weather conditions 

  • Manufactured to look like natural wood in various exposures 

  • Non-combustible with a Class A fire rating 

  • Impervious to wood-boring insects, resists moisture and decay 


Running Circles Around the Rest in Versatility and Beauty

Allura Lap Siding offers the design versatility your customers need for many applications. It’s also built to stand by your customer’s side during the worst of weather conditions.

And because Allura’s woodgrain is derived from a real cedar transfer system, it features a deeper and more realistic embossing process that looks more like wood—so customers never have to choose between design and durability.

Quality Through to the Finish

Poor job site conditions and weather often lead to delays in finishing your customers’ siding projects. Factory priming protects the product from moisture penetration on the job—and once the product is installed.

Allura has partnered with PPG to offer the best primed and pre-finished colors and stains to bring your design to life.

Race to your Huttig rep today to learn more about how Allura Lap Siding can benefit your customers!

Allura Lap Siding Brochure

See more from the December issue of Dealer Digest

Dealer Digest in | April 11, 2017